Embarking on an automation project? When you're gearing up to digitalize your business processes with an application, there's more to it than meets the eye. Ensuring your application resonates with users requires attention to detail in several often-overlooked areas.

Let's dive into five aspects that might seem obvious at first sight but are often underestimated in the design process.

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1. Make sure your data model makes sense

The foundation of any robust business application is its data model. It's crucial that your data model is intuitive and straightforward, allowing for easy navigation and understanding. A well-structured data model not only streamlines development but also enhances user experience by ensuring data is logically organized and easily accessible. For example, adding references to your data model can significantly improve its coherence.

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2. Make every step self-explanatory

A seamless user experience (UX) is key to application success. This means creating a user interface (UI) that's easy to navigate, with well-labeled buttons and predictable user flows. Users should know exactly what to expect next, whether they're navigating to a new page or submitting information. For instance, implementing clear, descriptive names and utilizing variables in page titles can significantly improve UX.

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3. GDPR compliance: A non-negotiable

Make sure your application is GDPR-compliant, if you are targeting or collecting data related to people in the EU. This means that you need to consider data sensitivity and access control, carry out a privacy impact assessment and ensure transparency and security measures for your users (e.g. if a user wants an account deleted, ensure there is a simple and clear process to do so).

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4. Provide comprehensive documentation

Never underestimate the power of clear, comprehensive documentation. It guides your users through each application interaction, reducing confusion and preventing the buildup of operational chaos as your application scales. Documentation is particularly critical for internal applications, where assumptions about user familiarity can lead to oversight.

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5. Think about the users that are yet to register

First impressions matter, even for unregistered users. Instead of confronting them with a login screen, why not greet them with an informative welcome page? This approach not only enhances user engagement but also provides an opportunity to showcase the value of your application, encouraging registration.

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In conclusion

Creating a successful business application extends beyond the technical build. It involves a mindful approach to design, focusing on user experience, compliance, documentation, and welcoming new users. By incorporating these best practices into your development process, you're not just building an application; you're crafting a user-centric solution that stands the test of time.

For more insights and practical advice on business application development, delve into our Triggre Weekend Masterclass series on YouTube.