Using company DNA as a differentiator

Mark Hulshof

A good product can only take you so far. If it’s not rooted in the depths of your company and team – if there’s no clear spirit that you thrive on – it’s difficult to achieve your goals and grow your business. A prerequisite for creating added value for your customer is, after all, to have a well-thought-out company DNA in addition to your product. For that reason, Triggre has spent a considerable amount of time defining it. Because it’s our team and their beliefs that make for a successful product and equally successful collaborations with customers!

Simplifying everything

First and foremost, we want our customers to get their questions answered. In most cases, we can provide quick solutions to burning issues. Admittedly, this requires a creative mindset; sometimes, problems need an out-of-the-box approach. And other times, we need to ask our customers a few smart questions to clarify their exact goals and motives. Subsequently, our team quickly analyzes the core of the issue, coming up with a smart solution.

Alignment of interests

Our success depends on our customers’ successes. That is Triggre’s basic principle, and therefore, we try to help them within the shortest possible timeframe. This means, among other things, that we are always quick to offer a helping hand. By making our customers’ interests our own, we create an alignment, ensuring that we are always on the same page.

Company DNA

The above examples stem from our company DNA. We set up ten basic DNA rules, each of which focuses on finding the best solution by joining forces, using our team power and collective knowledge. We aim to surprise our customers time and again in our own, unique, Triggre-like way. And last, but not least: we pick up new information quickly, and we are never done learning!

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